Jay-Z Latest “4:44” Album Advert Stars Lupita Nyong’o

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Cryptic to be sure, but then that’s been Jay’s style throughout the short promotional run for 4:44. With two short ads posted today to go with a previous teaser, the anticipation is reaching peak levels ahead of Friday’s drop. Moody chords emphasize a sparse, black-and-white set of images that have Nyong’o looking pained and eventually tearing up, presumably in reaction to whatever she’s seeing off-camera.

Hov’s new album, 4:44, is undoubtedly the biggest release of the week and the legendary rapper is whetting the appetites of fans even more with a brand-new teaser ad that features Oscar-winning actress Lupita Nyong’o.

Watch it below.